A Users Guide for Creating Story-Driven Content

Stories work if you know how to use them. This free, easy-to-read book can help you translate features and benefits into a much more compelling format. And it works just as well for a 30 second video as it does for an integrated story-driven marketing campaign.

In this book we'll cover:

  • How stories impact our brains
  • A new take on the Marketing Funnel
  • The six elements of effective story-driven content
  • How to apply the story framework